AUSTIN, Texas, Feb. 28, 2012 /PRNewswire/ -- The Verizon Wireless network is ready for the thousands of fans heading to Austin in March to enjoy music, films and interactive media at the annual South by Southwest (SXSW) conference. Network technicians have prepared to ensure peak performance for Austin residents and festival-goers during SXSW. Attendees with Verizon Wireless devices, both 3G and 4G, can enjoy the performances without worrying about the performance of their wireless service. To prepare for the SXSW events, Verizon Wireless network teams have enhanced coverage and increased capacity at all of the sites covering this event including the Austin Convention Center, Downtown Austin, 6th Street and Auditorium Shores. To further enhance wireless performance on call reliability and data speed, Verizon Wireless launched its 4G LTE network in Austin in 2011. Additionally, festival-goers flying in and out of Austin-Bergstrom International will have access to Verizon Wireless' 4G LTE Mobile Broadband network, which is currently available to more than 200 million people in 196 markets across the U.S. Our 4G LTE network will cover the 3G network footprint by the end of 2013. Our 4G LTE network enables a new class of broadband speed and video-rich data services, including gaming, media sharing, home monitoring and more, with lower latency and speeds up to 10 times faster than current 3G networks. "We realize the importance in customers wanting to share their experiences at SXSW and our customers' satisfaction with our service is a top priority," said region president Frank Antonacci. "We strive to exceed the everyday needs of our customers by enhancing our network – especially in the event of a large festival or gathering such as SXSW."