Wizzard Officially Launches Paid Subscription Service For Podcasters

Wizzard Media (NYSE Amex: WZE), the world’s leading podcast network, today announced the official launch of an integrated, Netflix-style subscription service for podcasts through Wizzard’s industry leading podcast publishing platform, libsyn.com.

The new subscription service, MyLibsyn, already manages over 10,000 subscribers for the WTF with Marc Maron Podcast in a single, sign-in process that provides access to premium content across the most popular consumption platforms including web sites, iPhones, iPads, Androids and the Kindle Fire.

Subscriptions for fellow comedian Aisha Tyler ( Girl on Guy with Aisha Tyler) and spirituality broadcaster Summer McStravick ( Flowdreaming with Summer McStravick) launched this week.

“With a record high of over 21 million unique audience members on the Wizzard Network in January and average weekly account growth of over 65% in 2012, we see great potential from independent and professional producers,” said Laurie Sims, President of Wizzard Media. “Now, Podcasters can create and grow paid subscribers to their shows through their libsyn account and build reoccurring revenue streams while delivering top quality, high demand content for their audiences. To be able to deliver this service through the internet and to iPhones, iPads, Android phones and tablets and coming soon, Facebook, is a powerful new revenue generating tool unlike anything available today.”

The subscription service which was developed by Wizzard using pay-wall and secure media delivery technologies creating a fresh approach to the monetization of podcasts. Through the Libsyn platform, audio and video content can now be designated as free or paid, allowing producers to attract and grow their audience while charging for special premium episodes or an evergreen catalog of content. See an example here.

The new subscription model creates an on-going revenue stream for producers that was not available through the sale of single apps and leverages the episodic nature of podcasts. Additionally, the company is seeing growing interest in this innovative subscription service to securely deliver paid-only content via libsynPro from corporations and professional organizations.

“MyLibsyn is unique in that producers can finally offer their audience a Netflix-like experience for their show right from their current publishing workflow,” said Rob Walch, VP Podcast Relations, Wizzard Media. “Producers are embracing the subscription service as a way to offer not only premium content but hundreds of episodes from their back catalog of content for sale. The flexible subscription pricing allows the over 10,000 shows on the Wizzard Media network with continually expanding content catalogs, to offer exclusive online media and generate ongoing revenues for the show.”

About Wizzard Media:

Wizzard Media provides podcast publishers with distribution and monetization services. Our clients include Microsoft, National Geographic, Harvard Business Review, NPR and more than 10,000 others who use Wizzard Media products to measure their podcast audience, deliver popular audio and video entertainment and monetize their content through advertising and App sales and subscriptions. In 2010, the Wizzard Media Network received over 1.64 billion podcast requests from approximately 50 million people worldwide through iPods, iPhones, iPads, iTunes, Blackberrys, Windows Phones, Zunes, Windows Media Center, Androids and many other devices and destinations. We are part of a publicly held, Pittsburgh based company with thousands of shareholders and a world-class team. Visit us on the web at  www.wizzardsoftware.com/media, email us at  contact@wizzard.tv.

Legal Notice

Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.

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Copyright Business Wire 2010

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