Finally, O'Keefe is a fan of Signet ( SIG), saying that yes indeed Americans are buying jewelry even during the downturn.

"They are the biggest operator and they have national advertising which nobody else has, so they are able to get more people into their stores and take market share. And we think they will be able to continue to do that," says O'Keefe.
Disclosure: TheStreet's editorial policy prohibits staff editors and reporters from holding positions in any individual stocks.

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