Tony Dieste, Chairman, Dieste Inc. (Photo: Business Wire)

Greg Knipp, CEO of leading Multicultural advertising agency Dieste Inc., announced the return of Tony Dieste to the agency team. The co-founder of Dieste will serve as Chairman of the Dallas-based agency.
Tony Dieste, Chairman, Dieste Inc. (Photo: Business Wire)

Tony Dieste, Chairman, Dieste Inc. (Photo: Business Wire)

In the past few years, since his departure in 2008, Tony has been active in the private equity markets, serving as investor, operator and CEO of different companies, some focused on mobile platforms, cloud-based and spectrum technologies.

“I asked Tony to return to the agency to bring a tech perspective and as well as his creative leadership that is unique in our space. Great companies today are being built at the crossroads of creativity and technology and you need individuals with this understanding to be catalysts and change agents,” says Knipp.

A Talent-Based Business

Greg Knipp highlights that the advertising industry is a talent-based business and the addition of Tony Dieste to the agency’s leadership team builds upon a series of key senior level hires made by Knipp since his arrival at the agency in late 2010. Jim “Wegs” Wegerbauer was hired in April 2011 to lead the agency’s planning discipline. Paco Olavarrieta was brought on board in June 2011 as Chief Content Curator, leading creative responsibilities for Dieste’s full-service NY operation.

Motivation to Return

According to Tony Dieste, he never really stopped thinking about the marketing space. “When you think about change in this country, it’s all about the three 'D’s': demographics, data and digital mobile. I’m truly excited to again be a part of Dieste, expanding upon our creative and strategic firepower through emerging technology and data,” said Dieste.

Besides, “Greg is a proven marketer and strategist and is leading the evolution of Dieste. In just one year he grew the business, bringing on board more talent, which in turn translated to a more diversified and better service to our clients. This is a great time in the history of the agency,” added Dieste.

The combination of Dieste, Knipp and Aldo Quevedo, agency president, makes a very powerful partnership. It brings preeminent category leadership, creative and technological resources with deep cultural insights for the development of commercial content. The group also has the ability to combine and access Omnicom’s resources, resulting in vast potential for new landmark creative output and technological innovation that can fuel future growth across both Dieste’s and Omnicom’s businesses.

President and Chief Creative Officer Aldo Quevedo, says “content and creativity break new ground every day thanks to technology and our ideas can only grow richer as we tap Tony’s expertise in digital and mobility.”

About Dieste, Inc.

Dieste, Inc. is an ideas-led company committed to developing the best commercial content for multicultural, urban and youth markets. As an innovator in its field and the most awarded agency in its class, Dieste, Inc. has been named Multicultural Agency of the Year more times than any other communications company in the US. Recognized in 2011 as one of the largest Multicultural Agency Networks in the U.S. by Advertising Age, Dieste, Inc. was established in 1995 and is part of Omnicom Group Inc., (NYSE-OMC). Dieste, Inc. is located in New York, NY. and Dallas, TX.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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