|The only category in which men and women had the same top three brands in the same order was in finance, with Visa listed ahead of American Express and Mastercard, according to a Buyology and uSamp survey.|
For men: 1. Dove; 2. Febreze; 3. Johnson & Johnson ( JNJ)
For women: 1. Dove; 2. Neutrogena; 3. Crest
Dove ( UL) was the top personal goods brand for men and women, a fact that surprised even Singer until he learned that the Dove for Men line is a favorite among his male co-workers. Febreze's spot on the list was another point of interest. Singer says it's because this brand is what he calls a "facilitator." "For single men, Febreze ( PG) is almost like Axe
For men: 1. Sharp; 2. Canon ( CAJ); 3. Sony
For women: 1. Sony; 2. Nokia; 3. Phillips
"Of all the categories, electronics is probably the most broad," Singer admits. This may account for the fact men and women agreed only on Sony ( SNE) as a desirable brand. Singer also was surprised by Nokia's ( NOK) placement on the list, since the company has struggled somewhat in recent years. But Singer says this is a hopeful sign for the company, in which women must see a "latent brand value."