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NEW YORK ( TheStreet) -- Digital Generation (Nasdaq: DGIT) hit a new 52-week low Friday as it is currently trading at $10.68, below its previous 52-week low of $10.79 with 237,123 shares traded as of 10:05 a.m. ET. Average volume has been 447,500 shares over the past 30 days. Digital Generation has a market cap of $378.1 million and is part of the technology sector and computer hardware industry. Shares are down 9.2% year to date as of the close of trading on Thursday. Digital Generation, Inc. provides digital technology services that enable the electronic delivery of advertisements, syndicated programs, and video news releases to traditional broadcasters, online publishers, and other media outlets. The company has a P/E ratio of 7.4, below the average computer hardware industry P/E ratio of 11.5 and below the S&P 500 P/E ratio of 17.7.