CHICAGO ( TheStreet) -- Change or die: It's the mantra of 21st century business, leading everyone from CEOs to home-office entrepreneurs on a continuous search for the next great idea. In a brutally competitive business environment, companies that don't innovate get left behind.But innovation takes more than a "eureka" moment. The business world and society at large are traditionally risk averse, more likely to find flaws with a novel idea than celebrate it. True innovation means facing and conquering a gauntlet of hurdles. If you are able to anticipate and prepare for each one, you're more likely to end up with lasting change, rather than concepts that never make it past the conference room.
|Innovation takes more than a "eureka" moment, since the business world and society at large are traditionally risk averse.|