Brady Corporation (NYSE:BRC), a world leader in identification solutions, has appointed Brady Chief Information Officer Bentley N. Curran to the new role of vice president of digital business, reporting directly to Brady President and CEO Frank M. Jaehnert. In addition to continuing his role as CIO, Curran, 50, will now also lead Brady’s digital transformation, working with Brady’s leadership team to deliver the digital capabilities required to better serve Brady customers across all touch points, including on-line, off-line and mobile. Curran joined Brady in 1999 and has held a variety of leadership positions at the company. From 2005 to the present, he has focused on delivering operating improvements through the application of technology to Brady's business. Most recently, he championed the expansion of Brady’s e-business efforts. Curran also serves as a board member on the Brady Corporation Foundation. "The development of our digital capabilities is crucial to our plans to deliver a superior customer experience and further grow our business. The appointment of Bentley Curran to the new role of vice president of digital business underscores our commitment to this. He is a well respected business leader with a solid track record of success, coupled with a passion for digital business and technology,” said Frank M. Jaehnert, Brady president and chief executive officer. "We will continue to invest to better serve our customers through an integrated digital experience and are very excited with the changes announced today to accelerate our growth in 2012 and beyond.” Commenting on his appointment, Curran said, “We are seeing the global shift to more digital technologies reflected in both how customers solve identification issues and how they purchase products. Capitalizing on this trend is a crucial strategy to achieve Brady’s vision for the future, and I'm excited for this opportunity to lead Brady's digital transformation.” A native of Milwaukee, WI, Curran is a business graduate of the Marian University in Fond du Lac, Wisconsin.