RESEARCH TRIANGLE PARK, N.C. ( MainStreet) -- One of my first jobs was working in a small business. I learned a lot -- one of the biggest lessons being not to pass over dollars to pick up pennies.What I mean by this can best be illustrated by what I consider one of that business owner's "classic" actions. Because it was a small business, every penny spent mattered substantially to the cost of each project and to the business as a whole. One of the biggest expenses was the printed materials, everything from marketing fliers to a monthly newsletter. Marketing materials stayed essentially the same: a simple black and white, one-page document that described the services provided, benefits of the services and how to contact the business for more information.
|Be careful when making decisions on how to "save" money. The real, total cost might look a little different -- like passing up a dollar to pick up a penny.|