3. Rewarding Shareholders Despite Apple's $97 billion cash hoard, the company hasn't paid a dividend in years. But while Jobs resisted rewarding shareholders with a dividend, it's speculated that Cook may soon consider one. In his first comments as CEO during an October earnings call, Cook said that he wasn't "religious about holding or not holding cash." More than 70% of respondents to a recent poll believe Apple should start paying out a dividend. -- Written by Olivia Oran in New York. >To follow the writer on Twitter, go to http://twitter.com/Ozoran. >To submit a news tip, send an email to: firstname.lastname@example.org.