BEVERLY HILLS, Calif. ( MainStreet) -- The weeks leading up to the 2012 Academy Awards on Feb. 26 is known as Award Season in Los Angeles, a time of A-list celebrity spotting and openings across the city intended to lure the cream of Hollywood society. From Beverly Hills to Hollywood, several of the city's top hotels will be besieged by paparazzi seeking their celebrity guests, including the Beverly Hills Hotel and Four Seasons Beverly Hills. Those with even more clout check in to Chateau Marmont, owned by Andre Balazs, which maintains a guest list of stars such as Jon Hamm to Kirsten Dunst who prefer its retro-chic interiors, spectacular penthouse suite and uber-exclusive, guests-only outdoor dining room.
Stay at the Chateau Marmont and you're rubbing shoulders with stars such as Jon Hamm to Kirsten Dunst amid retro-chic interiors, a spectacular penthouse suite and an uber-exclusive, guests-only outdoor dining room.
Across town, on the edge of Hollywood, is a hotel address that will likely be one of the "it" destinations of the season. Called Palihotel Melrose, the property is the creation of Avi Brosh, the creator of West Hollywood's perennially cool Palihouse Hotel -- a favorite haunt of such celebs as Robert Pattinson and Kristen Stewart. Having weathered a local real estate slump, Brosh is enjoying what many consider the coolest hotel debut since the Standard Hollywood. This stylish boutique hotel -- in a space that was once an indie Hollywood youth hostel -- is geared toward the "modern urban explorer." The remodel is unique and fashionable, mixing British eclecticism with a tinge of steampunk attitude, and introduces a cafe-style coffee shop and eatery called Palikitchen. Rooms are compact, as is the price (from $150 per night), but are creative and stocked with neighborhood design finds and there are upper-level rooms overlooking the Hollywood Hills. The hotel is walking distance to the shopping of Melrose as well as a nearby weekend flea market that's considered one of the best in LA. By day the city is awash in lunches staged by publicists looking to get clients a bit of Oscar press (whether they warrant the attention or not). High-wattage lunch spots such as The Ivy are part of the tabloid assembly line, with perfectly dressed actresses lingering at the valet before indulging in lunches where they forgo the favored crab cakes or spectacular swordfish tacos in lieu of undressed salads. A lesser glare can be had a nearby spots such a Cecconi's with its perfect bar and an evolving menu that is only getting tastier, or the even more casual Joan's on Third, a gourmet deli and bakery that hosts a more relaxed kind of power lunch.