PURE Bioscience, Inc. (NASDAQ: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced that it will be exhibiting its SDC-based PURE Hard Surface™ disinfectant and food contact surface sanitizer at Booth #4105 of the 2012 World Ag Expo being held February 14-16 in Tulare, California. Tom Myers, Executive Vice President, Sales and Marketing, said, “The growing challenge of controlling microbiological contamination in food is a ‘farm-to-fork’ effort. We believe PURE Hard Surface has application in multiple phases of the food supply chain. The World Ag Expo attracts a wide variety of professionals in agriculture and agribusiness, and we expect to increase market awareness of PURE Hard Surface as an effective and responsible tool against microbial growth, particularly in the production, processing and transport of dairy, produce, meat and poultry products.” U.S. EPA-registered PURE Hard Surface provides an unparalleled combination of high efficacy and low toxicity with 30-second bacterial and viral kill times and 24-hour residual protection. PURE Hard Surface completely kills hazardous food pathogens such as E. coli, Salmonella and Campylobacter, and its active ingredient, SDC, has been determined Generally Recognized as Safe (GRAS) for use as a biocide on food processing equipment, machinery and utensils. PURE Hard Surface eliminates resistant pathogens like MRSA and Carbapenem-resistant Klebsiella pneumoniae (NDM-1) as well as dangerous fungi and viruses including HIV, Hepatitis B, Hepatitis C, Norovirus, Influenza A, Avian Influenza and H1N1. PURE Hard Surface delivers this powerful broad-spectrum efficacy while remaining classified as least-toxic (Category IV) by the US EPA. In addition, PURE Hard Surface does not require rinsing after use and is non-corrosive, non-flammable and non-staining/bleaching. World Ag Expo is the largest annual agriculture exposition. In addition to offering professional seminars and events, the 2012 Expo includes 1,600 exhibitors on 2.5 million square feet of exhibit space. More than 100,000 agriculture professionals are expected to attend this year’s Expo.