Iteris Awarded $1.5 Million Contract To Extend Maintenance And Operations For Inland Empire’s 511 Traveler Information System

Iteris, Inc. (NYSE Amex: ITI), a leader in traffic management solutions, was awarded a $1.5 million, five-year contract by the Riverside County Transportation Commission (RCTC), in cooperation with the San Bernardino Associated Governments (SANBAG). Iteris was engaged to operate and maintain the Inland Empire’s 511 (IE 511) traveler information system, with work on the project expected to run through June 2016.

The IE 511 system ( www.ie511.org), which formally launched in June 2010, provides this growing area to the east of Los Angeles with a comprehensive, multi-media, traffic, and transit traveler information system. Iteris engineered and deployed key elements of the IE 511 system, including interactive web-based traffic maps and an Interactive Voice Response (IVR) telephone system. The interactive maps display travel times on major highways, changeable message signs, video images from roadside cameras, and identify incidents and SigAlerts as reported by the California Highway Patrol.

Under this new contract, Iteris will be converting the existing IVR platform to its proprietary IVR to reduce ongoing costs, and streamline the operations and maintenance of the overall 511 system, reporting regularly to RCTC on system up-time and user statistics.

“This is the next step in enhancing overall traveler information services to the residents and commuters throughout the Inland Empire. Not only will our team continue to provide vital, real-time, and accurate information, but we are also enhancing the overall service to efficiently respond to the increasing demand of the service,” stated Robert Yates, RCTC Multimodal Services Director.

“Iteris is very proud of this deployment and strives each day to continue to improve and enhance the overall service to the Inland Empire residents and commuters,” said Abbas Mohaddes, president and chief executive officer of Iteris. “These enhanced services are intended to empower travelers with ‘real time’ information to better make trip choices. The new IVR platform provides a more efficient and cost effective approach to support the significant increase in call volumes. We are delighted to continue serving RCTC.”

About Iteris, Inc.

Iteris, Inc. is a leader in traffic management focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems solutions to customers worldwide. Iteris is headquartered in Santa Ana, California, with offices throughout North America and in the Middle East. Investors are encouraged to contact us at 1-888-329-4483 or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the success and timing of this project, the performance, acceptance, and expected benefits of our IVR technology and our services, our market opportunities both domestically and abroad, our strategies, and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to our ability to specify, develop, complete, and deploy our IVR technology and other services in a timely manner; budget constraints and changing governmental priorities; the timing and successful completion of this contract; the potential unforeseen impact of product offerings from competitors and other competitive or governmental pressures; and the general economic, political, and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website ( www.sec.gov).

Copyright Business Wire 2010

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