Liberty Global And European Schoolnet Launch ‘The ESafety Label’ Pilot For European Schools

Liberty Global, Inc. (“Liberty Global”) (NASDAQ: LBTYA, LBTYB and LBTYK) and European Schoolnet, the network of 30 Ministries of Education in Europe and beyond, have today launched a pilot for ‘The eSafety Label’, a European wide online safety support and accreditation standard for schools. The initiative aims to further embed eSafety and media literacy across elementary and secondary schools in Europe.

The eSafety Label will provide an online portal for schools to be able to review their eSafety practices against internationally-agreed standards. Schools can be accredited as an ‘eSafety-certified school’ by completion of a self-assessment process. Schools will also receive a suggested action plan to enable them to further develop their levels of eSafety practice.

Launching today, on Safer Internet Day 2012, the pilot program runs until the end of this school year. Schools will have the opportunity to test the prototype portal and the new assessment and accreditation model.

Manuel Kohnstamm, Managing Director of Public Policy & Communications for Liberty Global, said: “We are proud to be one of the key founders of ‘The eSafety Label’, which gives schools the necessary tools to review their eSafety standards and supports them in educating pupils on eSafety issues. It teaches them appropriate behaviors and critical thinking skills to remain safe online, in and beyond the context of the classroom. We are hopeful that the eSafety Label will encourage schools to strive for a high level of eSafety and will increasingly become ‘the’ online safety accreditation standard for schools across Europe.”

“Connecting Generations”

This year's Safer Internet Day theme “Connecting Generations” aims to invite people of all ages from young children to parents and grandparents to “discover the digital world together…safely”. Connecting Generations looks at the reach of the online world across all age groups and cultures and encourages families to work together to stay safe online. Tech savvy youngsters can teach their elders how to use new technologies, while grandparents can draw on their life experiences to advise younger generations on how to stay safe online, as they discover the digital world together.

Neelie Kroes, Vice President of the European Commission for Digital Agenda, said: "The Internet is one of the best places for kids to be. You can socialize, play, learn and create; and a world of information and opportunity is just a few clicks away. I want everyone - parents, teachers, children, NGOs and policy makers - to work together, so all kids' online experiences are positive ones. So wherever you are, however you are taking part in Safer Internet Day, I wish you the best of luck today, and in the future."

Joint initiative

The eSafety Label is a multi-stakeholder project and includes European Commission backed European Schoolnet, four companies (Liberty Global, Kaspersky Lab, Microsoft, Telefonica) and European Education Ministries (Belgium-Flanders, Italy and Portugal). The project has received further backing from the Ministries of Education and educational organisations in multiple countries across Europe. The launch of the eSafety Label marks the 9 th Safer Internet Day, a European Commission backed initiative and is celebrated by Liberty Global and its cable operations through various initiatives across its European footprint.

Digital Confidence

The eSafety Label is perfectly aligned with Liberty Global’s Corporate Responsibility program with a focus on Digital Confidence: ‘Protecting Minors,’ ‘Digital Inclusion’, and ‘Data Privacy’. Another key element in this program is our cooperation with Insafe, the awareness raising network of the European Commission’s Safer Internet Program. Through this partnership, Liberty Global has printed over a million copies of the Internet Safety Toolkit in 20 languages, and distributed them across its European footprint.

Liberty Global is also a founding member of the Industry Coalition to make a better and safer internet for children, announced in December of last year by European Commission Vice President Neelie Kroes. Priority actions of the coalition include making it easier to report harmful content, ensuring privacy settings are age-appropriate, and offering wider options for parental control, reflecting the needs of a generation that is going online at an increasingly young age.

Safer Internet Day

Safer Internet Day is a yearly event celebrated in over 80 countries in the month of February and organized by Insafe. February 7, 2012 is the 9 th edition of the event. As a ‘Gold’ European Schoolnet partner of Safer Internet Day 2012, Liberty Global and its operations, together with Insafe, celebrate the day in many countries with local internet safety activities.

European Schoolnet & Insafe

European Schoolnet (EUN), in Brussels, is a network of 30 Ministries of Education in Europe and beyond. EUN was created 15 years ago to bring innovation in teaching and learning to its key stakeholders: Ministries of Education, schools, teachers and researchers. More information:

Insafe, also based in Brussels, is a European network of Awareness Centers promoting safe, responsible use of the Internet and mobile devices to young people. It is co-funded by the Safer Internet Program from the European Commission. More information:

About Liberty Global, Inc.

Liberty Global is the leading international cable operator offering advanced video, voice and broadband internet services to connect its customers to the world of entertainment, communications and information. As of September 30, 2011, Liberty Global operated state-of-the-art networks serving 18 million customers across 14 countries principally located in Europe, Chile, and Australia. Liberty Global’s operations also include significant programming businesses such as Chellomedia in Europe.

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