By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Friday, Feb. 3, 2012 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Wendy S Co (WEN) Trian Fund Management BO 5,250,000 $25,201,924
Ardea Biosciences (RDEA) Tang Kevin C DIR,BO 426,470 $7,249,990
TPG Specialty Lending (N/A) Waxman Alan VP 3,741 $3,685,671
Verastem (VSTM) Clarke John K DIR 250,000 $2,500,000
Verastem (VSTM) MPM Bioventures BO,SH 100,000 $1,000,000
Ardea Biosciences (RDEA) 114159 Capital(Gp) DIR,BO 23,172 $393,924
Dune Energy (DUNR) Bluemountain Capital Mgt BO 107,622 $321,520
Bioheart (BHRT) Ahn Samuel S DIR,BO 5,500,000 $110,000
Transcend Services (TRCR) Gerdes Larry G PR,CEO
5,000 $107,900
Bank Of America (BAC) Powell Donald E DIR 10,000 $77,000
Francesca S Holdings (FRAN) CCMP Capital DIR,BO 20,118,200 $462,718,592
Under Armour (UA) Plank Kevin A PR,CEO
85,000 $6,682,804
Mastercard (MA) Mastercard Foundation BO 14,060 $5,380,462
Under Armour (UA) Plank J Scott VP,BD 52,941 $4,182,150
IBM (IBM) Macdonald J Randall VP 21,177 $4,064,928
Lululemon Athletica (LULU) Wilson Dennis J DIR,BO 57,200 $3,684,230
Solutia (SOA) Quinn Jeffry N PR,CEO
128,972 $3,601,720
Petroquest Energy (PQ) SPO Advisory BO 396,616 $2,375,857
Helen Of Troy (HELE) Rubin Gerald J CB,CEO
67,964 $2,278,191
Lennar Corp (LEN) Miller Stuart A CEO,DIR
100,000 $2,198,667

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.