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NEW YORK ( TheStreet) -- First Financial Bancorp (Nasdaq: FFBC) hit a new 52-week high Friday as it is currently trading at $18.33, above its previous 52-week high of $18.25 with 281,535 shares traded as of 3:05 p.m. ET. Average volume has been 215,500 shares over the past 30 days. First Financial has a market cap of $1.04 billion and is part of the financial sector and banking industry. Shares are up 7.7% year to date as of the close of trading on Thursday. First Financial Bancorp. operates as the holding company for First Financial Bank, National Association that provides commercial banking, and other banking and banking-related services. The company has a P/E ratio of 15.7, below the average banking industry P/E ratio of 16.6 and below the S&P 500 P/E ratio of 17.7.