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NEW YORK ( TheStreet) -- Heartland Payment Systems (NYSE: HPY) hit a new 52-week high Friday as it is currently trading at $25.14, above its previous 52-week high of $25.01 with 43,819 shares traded as of 9:55 a.m. ET. Average volume has been 280,300 shares over the past 30 days. Heartland Payment Systems has a market cap of $968.8 million and is part of the services sector and diversified services industry. Shares are up 0.9% year to date as of the close of trading on Thursday. Heartland Payment Systems, Inc. provides bankcard payment processing services in the United States and Canada. The company has a P/E ratio of 24.8, equal to the average diversified services industry P/E ratio and above the S&P 500 P/E ratio of 17.7.