With AMZN's disappointing results now out and with a reversal in the surge of RENN and other China Internet plays now under way, shorting DANG at $7 or above is an extremely attractive proposition. However, given the notable volatility in the stock, long or short positions in it are not for the faint of heart. The stock can easily move as much as 20% up or down in a day, so investors who choose to play either direction should make sure they have the nerve for it. In any event, however you choose to play, good luck to both longs and shorts in DANG. It is unfortunate that both sides can't be winners, but hopefully both sides will make the most informed decision possible.