INDIANAPOLIS ( MainStreet) -- Super Bowl Sunday is a melange of full-contact sport, carpet-bombed advertising and pizza/wing/chip-fueled gluttony for the more than 110 U.S. million viewers who tune in. For the rest of the country, it's just Sunday.The NFL, NBC ( CMCSA) and dozens of advertisers and retail outlets really want America to believe that the world grinds to a halt on Super Bowl Sunday and any activity that takes place after kickoff has to be of the towel-snapping, beer-quaffing, prop-betting, cheer-yelling variety. With the kind of money they're betting on the big game, they can't afford the alternative. NBC just joined Fox ( NWS) and ABC ( DIS) in renewing a broadcast deal with the NFL that will increase the league's TV revenue from $1.9 billion a year now to $3.1 billion in 2022. Advertisers, meanwhile, have dumped $1.7 million into Super Bowl ads during the past decade, according to Kantar Media.
|While the Super Bowl is vital to some, viewers of the big game are outnumbered 2-to-1 by people with better things to do.|