CHICAGO ( MainStreet) -- We all love the satisfaction of a completed To Do list. So it's no surprise that once a company's Web site goes live, it gets marked off as another task accomplished and is promptly forgotten until the next redesign comes along.But a good Web site is never really "done." If it stays relatively unchanged for months (or years!), that sends a powerful, negative message to potential customers, many of whom form their initial opinions of a company through its Web site. If that dated Web site also happens to be organized like a maze, with dead-end links and irrelevant content, those browsers might never come back.
|Increasingly, specialists known as information architects are being called upon by businesses to create an underlying structure that enhances ease of use for their Web sites.|