“As we look ahead to the second half of our fiscal year, which is largely floral in nature due to the Valentine and Mother’s Day holidays as well as other spring gifting occasions, we believe we are well positioned to build on the positive trends that we have seen since the second half of last year, particularly in terms of increasing revenues and gross margin in our Consumer Floral business,” said McCann. “In addition, we anticipate BloomNet will continue to grow its market share and generate solid profitability as it further leverages its increased shop-to-shop order volume and expanded suite of products and services while our Gourmet Food and Gift Baskets business will perform well, albeit at seasonally lower levels.”McCann also noted that the company has continued to strengthen its balance sheet, finishing the second quarter with $30 million in cash and net-debt of approximately $7 million. “Since our peak in fiscal 2008, we have paid down more than $90 million on our term debt despite a challenging environment. This provides us with significant flexibility to grow our business going forward,” he said. CATEGORY RESULTS FROM CONTINUING OPERATIONS : The Company provides selected financial results for its Consumer Floral, BloomNet and Gourmet Foods & Gift Baskets business categories in the tables attached to this release and as follows:
- 1-800-FLOWERS.COM Consumer Floral: During the fiscal 2012 second quarter, revenues in this category grew 10.3 percent to $91.0 million compared with $82.6 million in the prior year period. This was driven by our core 1-800-FLOWERS.COM ecommerce business and contributions from two small acquisitions (FineStationery.com and Flowerama) which were completed in late fiscal 2011 and early in the first quarter of fiscal 2012, respectively. Gross margin for the fiscal second quarter increased 40 basis points to 39.0 percent compared with 38.6 percent in last year’s second quarter. Category contribution margin increased 22.1 percent, or $1.8 million, to $10.0 million compared with $8.2 million in the prior year period. ( The Company defines Category contribution margin as earnings before interest, taxes, depreciation and amortization and before allocation of corporate overhead expenses.)
- BloomNet Wire Service: Revenues increased 12.7 percent to $18.3 million compared with $16.2 million in the prior year period, primarily reflecting increased shop-to-shop order volume and wholesale product sales. Gross margin for the quarter was 49.2 percent compared with 56.0 percent in the prior year period, primarily reflecting the increase in lower margin shop-to-shop order volume and wholesale product sales. Category contribution margin was $5.1 million compared with $5.4 million in the prior year period.
- Gourmet Food and Gift Baskets: Revenues increased 0.7 percent to $131.0 million compared with $130.1 million in the prior year period. This reflected ecommerce growth of approximately 5 percent including contributions from two new brands, Mrs. Beasley’s and Stockyards.com, which were added in the fiscal 2011 fourth quarter and the fiscal 2012 second quarter, respectively. This growth was largely offset by reduced wholesale basket orders from mass market customers which also impacted category contribution margin. Gross margin was 42.4 percent compared with 43.0 percent. Category contribution margin was $30.2 million (including the $3.8 million pre-tax gain on the sale of the 17 Fannie May stores during the quarter) compared with $27.7 million in the prior year period.