MIAMI, Jan. 25, 2012 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today recognized six companies for achieving outstanding business performance with their MicroStrategy-based business intelligence applications. The "Best Practices in Business Intelligence" award recipients for 2012 are eBay, Edmunds.com, GUESS?, Optum Rx – a UnitedHealth Group Company, Sonic Automotive, and Staples. The awards were announced at MicroStrategy's 15th annual user conference, MicroStrategy World 2012, in Miami, Florida. By deploying MicroStrategy for their BI applications, these organizations are sharing information across their enterprises to enhance corporate performance, improve efficiency and productivity, and strengthen customer relationships. "We congratulate these organizations for their achievements in using business intelligence to support organizational goals," said MicroStrategy Chief Operating Officer Sanju Bansal. "Each of these companies has demonstrated remarkable results with their BI applications." Following is a brief description of this year's award recipients and their business intelligence applications: Sonic Automotive, Inc.: Sonic Automotive is the award recipient in the Mobile Business Impact category. Sonic corporate executives and regional vice presidents rely on the iPad app to evaluate sales performance at its 100-plus dealerships in 26 major U.S. metropolitan markets. Sonic's MicroStrategy-based iPad app helps 700 employees monitor internal sales, service, finance and insurance, and external market data. Executives leverage the app to analyze daily operating costs and month-to-date results, and can access scorecards about each dealership that reveal insight into sales effectiveness across automotive brands, product categories, and geographic regions. In addition, app users can conduct monthly financial reviews and compare performance against that of other dealerships across regions. With this app, Sonic replaces large binders of spreadsheets and saves significant time by eliminating the need to perform manual analysis of the data. Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, N.C., is one of the nation's largest automotive retailers.