Heckmann ( HEK ) Description: A fairly new, $667 million publicly-traded small-cap company, Heckmann assists oil drillers with the clean-up of water used in hydraulic fracking. The company recently finished building a 50-mile water disposal pipeline in the Haynesville Shale, which can treat and dispose up to 100,000 barrels of water a day. Potential Upside in 2012: Approximately 40%, according to Bill Gunderson, president of Gunderson Capital Management. Stock Price (Jan. 23 Close): $5.63 TheStreet Ratings Grade:Hold. TheStreet Ratings team notes that even though the company's third-quarter sales increased, net income fell, representing a bottom line decrease. Also during the period, Heckmann's liquidity fell from a year ago. Still, the analysts say that key liquidity measurements show that it's relatively unlikely the company will face financial difficulties in the near future. Gunderson's View: Gunderson is especially impressed with the company's management. That, and with the help of an unexpected Keystone setback, should provide the stock with "lots" of upside potential. As a U.S. shale play, less Canadian oil supply could mean better business for Heckmann and its customers.