CUPERTINO, Calif. ( TheStreet) - Investors have plenty of reasons to love Apple ( AAPL)in 2012, from fothcoming gadgets, a potential dividend and even a new spirit of 'openness' in Cupertino. The tech giant, which is on deck to report its fiscal first-quarter results after market close, looks set for a busy year, likely fuelled by a new iPad, iPhone, and possibly an Apple TV launch.
Apple missed the consensus profit view for just the third time since 2002 in its fiscal fourth-quarter, although all the signs point to the iPhone maker enjoying a robust holiday season. Analysts are looking for Apple to report revenue of $38.9 billion and earnings of $10.10 a share after market close, up from sales $26.74 billion and earnings of $6.43 a share in the prior year's quarter. Check out TheStreet's Live Blog of Apple's earnings, starting at 3.45 ET: Looking beyond Tuesday's earnings, though, here are three reasons why investors could love Apple in 2012.
TransparencyApple, a notoriously secretive company, is trying to increase its transparency, says Sterne Agee analyst Shaw Wu. The company recently revealed its supplier list, something that never happened when Steve Jobs was CEO. "They've been striving for that
transparency over the past couple years, and this is the latest step in terms of getting there," Wu said, in a phone interview. Ironfire Capital co-founder and managing partner Eric Jackson believes being more open is a reflection of Tim Cook as the new CEO, and could lead to slight change in the company's philosophy. Jackson is long Apple shares. Interested in more on Apple? See TheStreet Ratings' report card for this stock. Check out our new tech blog, Tech Trends. -- Written by Chris Ciaccia in New York >To follow the writer on Twitter, go to http://twitter.com/commodity_bull. >To submit a news tip, send an email to: email@example.com