NEW YORK ( TheStreet) -- Shares of Zynga ( ZNGA) ticked down in late trades Friday after the social media gaming company confirmed reports that it's mulling entrance into the online gambling market. The stock jumped 6.6% to $9.09 in the regular session as following initial reports of its interest Friday morning. In after-hours action, the shares were last quoted at $9.08, down a penny, on volume of more than 750,000, according to Nasdaq.com. The Associated Press said late Friday that Zynga, whose games include FarmVille and Mafia Wars, had confirmed it's speaking with potential partners "to better understand and explore" the online gambling market. Zynga went public a little more than a month ago, selling 100 million shares at $10 each, and it ran as high as $11.50 in its first day of trading on Dec. 16 but it hasn't peeked above $10 since that date. Wall Street is split down the middle on the stock with the 10 analysts covering Zynga divided between 5 bulls (2 strong buys and 3 buys) and 5 bears (4 holds and 1 underperform). The median 12-month price target sits at $11.50. Check out TheStreet's quote page for Zynga for year-to-date share performance, analyst ratings, earnings estimates and much more.