House of Mikko
Lesson: Be flexible.
Kimberly Dillon's 2-year-old House of Mikko, a beauty tips-sharing Web site primarily for black and minority women, is a work in progress. But it already has more than 82,000 followers on Facebook. "We really wanted to go after the African-American women audience because we really felt that no one was speaking to them. We really wanted to," she says, and that means making sure the site has a culture-specific tone and employs the right colloquialisms. The company is expanding its audience to multi-ethnic groups of women, launching a mobile app this month that is a more toned-down version of House of Mikko and concentrates solely on hair technique and styles. "One of the key things
Twitter and become a fan on Facebook.