Insiders Trading SHLD, GOOG, MLNK, SNI

By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday, January 11, 2012 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Sears Holdings (SHLD) Lampert Edward S DIR,BO 409,200 $12,258,194
Sunrise Senior Living (SRZ) Carlson Capital LP BO 150,000 $919,006
Moduslink Global Solutions (MLNK) Handy & Harman BO 128,933 $703,739
Winmark (WINA) Morgan John L CB,CEO
2,802 $159,938
Dycom Industries (DY) Coe Charles B DIR 2,600 $54,569
AAR Corp (AIR) Walfish Marc Jay DIR 2,500 $50,875
Opko Health (OPK) Frost Phillip Md CEO,CB
10,000 $49,481
GP Strategies (GPX) Sagard Capital Partners BO 3,519 $46,385
Command Security Corp (MOC) Smith David E BO 23,200 $37,102
First Opportunity Fund (FOFI) Mildred B Horejsi Trust BO 5,602 $35,116
Google (GOOG) Page Lawrence CEO,DIR
55,556 $34,707,436
Kellogg (K) Kellogg WK Foundation BO 111,400 $5,698,255
Scripps Networks Interactive (SNI) Necastro Joseph G O 31,689 $1,426,018
Grand Canyon Education (LOPE) Richardson Brent D CB,DIR 54,000 $896,020
Deckers Outdoor (DECK) Martinez Angel R CEO,DIR 8,666 $736,610
Sunrise Senior Living (SRZ) Klaassen Paul J And Teresa M DIR 120,000 $735,264
Grand Canyon Education (LOPE) Richardson Christopher C GC,DIR 41,900 $693,416
Cornerstone Ondemand (CSOD) Miller Adam L PR,CEO
29,160 $528,519
Servicesource International (SREV) Smerklo Michael A CEO,CB
34,280 $525,507
Apollo Group (APOL) Bishop Terri C VP,DIR 8,878 $503,683

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.