Insiders Trading GOOG, CBRL, LULU, MSM

By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Tuesday, January 10, 2012 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Cracker Barrel Old Country Store (CBRL) Biglari Sardar BO 285,000 $14,610,478
Vmware (VMW) Emc Corp BO 119,600 $10,003,367
Synta Pharmaceuticals (SNTA) Kovner Bruce DIR,BO 1,136,363 $4,999,997
Exco Resources (XCO) WL Ross & Co BO 212,837 $2,051,476
Spectrum Brands (SPB) Harbinger Group BO 33,100 $943,488
Comverge (COMV) Ardsley Advisory Partners BO 550,100 $707,959
Unilife Corp (UNIS) Shortall Alan CEO,DIR 67,125 $257,431
Recovery Energy (RECV) Reiman Scott J BO 50,000 $187,174
Babson Capital Participation Investors (MPV) Barrett William J TT 3,600 $54,750
American Reprographics (ARC) Stadium Capital Partners BO 11,104 $50,505
Lululemon Athletica (LULU) Wilson Dennis J DIR,BO 448,200 $25,990,728
Google (GOOG) Page Lawrence CEO,DIR
27,778 $17,472,410
MSC Industrial Direct (MSM) Jacobson Mitchell DIR,BO 87,500 $6,393,125
Brown Forman (BFB) Brown Frazier Owsley BO 61,864 $4,891,525
Mastercard (MA) Mastercard Foundation BO 14,060 $4,881,478
Helen Of Troy (HELE) Rubin Gerald J CB,CEO
108,879 $3,510,266
MSC Industrial Direct (MSM) Gershwind Erik PR,COO
25,000 $1,827,300
LPL Investment Holdings (LPLA) Stearns Esther M PR,COO 37,900 $1,175,279
Union Pacific (UNP) Knight Robert M Jr VP,CFO 5,000 $560,000
Bridgepoint Education (BPI) McAuliffe Jane VP 20,000 $471,850

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.