2012 International CES – CSR plc (LSE: CSR; NASDAQ: CSRE) today set out to revolutionise the human interface device (HID) industry with a comprehensive suite of solutions for OEMs to create a new generation of wireless mice, keyboards, remote controls and other Bluetooth® Smart devices that can operate on a single set of batteries for the life of the product. Available now, the CSR range of semiconductors, reference designs and software development kits (SDK) enable the development of Bluetooth Smart Ready PCs, tablets and mobile handsets for use with Smart devices, allowing OEMs to more quickly and easily bring their new products to market, in order to capitalise on the new opportunities this technology offers. “The Bluetooth Smart logo is a clear statement to consumers that they can expect market leading battery life,” said Paul Williamson, Product Marketing Manager at CSR. “CSR welcomes the Bluetooth SIG adoption of the Bluetooth low energy standard for the future of HID devices. We are pleased to introduce Bluetooth SIG qualified example designs for our customers on day-one of this new standard to help them deliver compelling products to market quickly.” Remotes provide a good example of some of the exciting possibilities of Bluetooth low energy HID products. Bluetooth low energy remotes overcome the line-of-sight issues traditionally associated with IR remotes, and have faster response times and better battery life. The wide interoperability of the Bluetooth low energy standard will also raise the possibility of “smart remotes”; one remote for multiple subsequent or concurrent television sets and for other devices in the home. Mobile and tablet smart remote apps will also be able to easily deliver advanced features to the consumer such as on-device programme guides and gesture control. CSR provides a full suite of Bluetooth Smart solutions for HID devices including CSR’s dual-mode platforms; CSR8510TM for PCs and CSR8810TM for tablets. Also available are CSR1000TM, CSR’s single-mode platform for simple peripherals, and CSR1001TM the only Bluetooth Smart accessory chip to provide a full single chip solution for advanced keyboards and remotes with 32 I/O lines. CSR also offers a comprehensive μEnergy® SDK for Bluetooth Smart HID development. Bluetooth Smart technology enables consumers to buy mice with a realistic five-year battery life and keyboard batteries that are designed to last ten years, based on typical usage. CSR has developed several complete Bluetooth Smart HID reference designs to further enable quick, easy, low-cost product development. These designs include integrated functionality such as key matrix scanning and quadrature inputs, and allows for two-layered PCB designs, enabled by our QFN package resulting in lower cost and complexity. The HID over the Generic Attribute Profile (GATT) specification that has been adopted by the Bluetooth SIG enables the significant benefits of Bluetooth low energy to be applied to HID devices:
- More responsive – key press latency as low as 7.5mS
- Always connected – no delay in response to the first key press unlike legacy solutions
- Unlimited connectivity - Compatible with both Bluetooth Smart and Bluetooth Smart Ready host devices as part of the Bluetooth 4.0 specification
About CSRCSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX ® and CVC TM audio codecs, JPEG, MPEG, H.264 imaging, IPS printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, or follow us on Twitter at twitter.com/CSR_plc. CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s Bluetooth Smart solutions and their performance characteristics in their customers’ HID devices and other consumer electronics products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘set out to revolutionise,' ‘helps,’ ‘enables,’ ‘designed to,' ‘allows,' and other similar expressions regarding the performance characteristics of CSR’s Bluetooth Smart solutions, and their performance characteristics in their customers’ HID devices and other consumer electronics products, and their potential effects on CSR. Any future release of CSR’s Bluetooth Smart solutions or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law. Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.
Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.Other products, services and names used in this document may have been trademarked by their respective owners