|Smaller companies can use football sponsorships to boost their bottom lines, as Beef 'O' Brady's has.|
The acting CEO says the media company is poised for a turnaround as he focuses on improving operations and not being distracted by ongoing merger talks with CBS.
Although the network has not reached a deal with the new streaming service and has its own CBS All Access, CBS plans to be a part of the platform.
Advertisers will spend the same amount on broadcast networks in 2017 that they did in 2016, according to CBS Research Chief David Poltrack.
The 21st Century Fox head says the media conglomerate has no plans to offer direct-to-consumer services such as CBS All Access, preferring to embrace the wave of multichannel streaming platforms.