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NEW YORK ( TheStreet) -- Jakks Pacific Incorporated (Nasdaq: JAKK) hit a new 52-week low Thursday as it is currently trading at $13.42, below its previous 52-week low of $13.45 with 81,838 shares traded as of 3:15 p.m. ET. Average volume has been 226,100 shares over the past 30 days. Jakks Pacific has a market cap of $359.8 million and is part of the consumer goods sector and consumer durables industry. Shares are down 1.8% year to date as of the close of trading on Wednesday. JAKKS Pacific, Inc. designs, produces, markets, and distributes toys and consumer products worldwide. The company has a P/E ratio of 10.9, below the average consumer durables industry P/E ratio of 12.3 and below the S&P 500 P/E ratio of 17.7.