Ford, REPREVE To Recycle 2 Million Plastic Bottles Back Into The New 2012 Focus Electric And Other Vehicles
-- Ford, through the use of REPREVEÂ®, plans to divert about 2 million post-consumer plastic bottles from landfills for use in new vehicles beginning with the 2012 Focus Electric - the first vehicle to feature branded REPREVE's seat fabric made from a hybrid blend of recycled plastic bottles and post-consumer waste
DEARBORN, Mich., Jan. 5, 2012 /PRNewswire/ -- Ford, through the use of REPREVE®, plans to divert about 2 million post-consumer plastic bottles for use in the new Focus Electric and other new vehicles for the next model year. The Focus Electric contains REPREVE-based fabrics that are made from about 22 recycled PET (polyethylene terephthalate) bottles in each car. This is the first Ford vehicle to have an interior made from 100 percent clean technology. "Ford is committed to delivering vehicles with leading fuel efficiency while targeting at least 25 percent clean technology in interior materials across our lineup," says Carol Kordich, lead designer of Sustainable Materials for Ford. "The Focus Electric highlights this commitment as Ford's first gas-free vehicle, and the first in the automotive industry to use branded REPREVE." "After decades of education, the United States PET bottle recycling rate is only at 29 percent, about half the rate of Europe," said Roger Berrier, president and COO of Unifi Inc. (NYSE: UFI). "We hope this recycling initiative with Ford will help raise visibility around the importance of recycling with a goal to drive recycling rates to 100 percent, diverting millions of plastic bottles from entering the waste stream and potentially back into REPREVE-branded fibers." Ford and Unifi will help collect some of the bottles destined for Ford vehicles by recycling plastic bottles from the North American International Auto Show (NAIAS) taking place in Detroit on Jan. 9-10 and the International Consumer Electronics Show (CES) in Las Vegas on Jan. 10-13. Quality on the inside The REPREVE seat fabric is a polyester fiber made from a hybrid blend of recycled materials, including post-industrial fiber waste and post-consumer waste such as the plastic water bottles made of PET.