BloomNet® Floriology Institute Gains AIFD Pathway Provider Design Education Certification

The American Institute of Floral Designers (AIFD) has approved the BloomNet® Floriology Institute as an AIFD Professional Floral Design Evaluation (PFDE) Pathway Provider. BloomNet is the floral industry’s preferred wire service provider and one-stop destination for innovative products and best-in-class services.

The BloomNet Floriology Institute, located in Jacksonville, Florida, offers a wide range of courses, electives and forums to reinforce and expand the floral design skills of Florists as well as enhance their business practices. As an approved AIFD PFDE Pathway Provider, Floriology Institute provides the educational curriculum and testing Florists need to achieve the status of Certified Floral Designer (CFD) and also become an Accredited Member of the American Institute of Floral Designers.

“Education is the backbone of the floral industry and the foundation for success as a retail Florist. By continually embracing new design techniques and staying ahead of the latest trends through ongoing education, Florists are better able to express their talents as floral artisans and create the finest and most exciting fresh floral gifts,” said Mark Nance, AAF, President of BloomNet. “We are honored that Floriology Institute has been named as an AIFD PFDE Pathway Provider, furthering BloomNet’s commitment to helping Florists grow their businesses.”

The Floriology Institute has announced its 2012 Design Course schedule, which commences January 23, 2012 and continues through August 1, 2012. Course instructors include the industry’s most talented, experienced and knowledgeable floral design experts. Courses feature creative, hands-on exploration of innovative floral design techniques and principles in a state-of-the-art learning environment.

The 2012 Floriology Institute Design Course schedule is as follows:

January 23-25, 2012Advanced Wedding Trends & TechniquesInstructor: Jackie Lacey, AIFD, CFD, PFCI

January 26-27, 2012Party & EventsInstructor: Jackie Lacey, AIFD, CFD, PFCI

March 19-21, 2012Contemporary/High-Style/European DesignInstructor: Donald Yim, AIFD

April 18-20, 2012Advanced SympathyInstructor: Jackie Lacey, AIFD, CFD, PFCI

June 11-15, 2012Basic Principles and Elements of DesignInstructor: Jackie Lacey, AIFD, CFD, PFCI

July 30-August 1, 2012Advanced Wedding Trends & TechniquesInstructor: Jackie Lacey, AIFD, CFD, PFCI

Floriology Institute tuition for BloomNet members for a 3-day design course is $449.99 U.S. and $549.99 U.S. for non-members. Payments can be split into 3 month payments on BloomNet clearinghouse statement or paid by a major credit card. Tuition for a 5-day design course is $749.99 for BloomNet members and $849.99 for non-members. Payments can be split into 6 month payments on BloomNet clearinghouse statement. All returning students receive a 25% off discount. Scholarships to attend courses at Floriology Institute are available through state associations.

For more information about Floriology Institute or to register, please call (516) 237-7973 or email Floriology@bloomnet.net. Visit www.mybloomnet.net/floriologyinstitute for a full schedule of courses.

About Floriology Institute

As the premier, industry accredited floral education center, Floriology Institute is dedicated to building a foundation for excellence, supporting best practices and enabling innovative approaches in floral design and retail business practices that empower florists to reach their full potential and allow their customers to recapture the joy and expression of the language of flowers. The Floriology Institute is located in Jacksonville, Florida and it offers an extensive and diverse range of education courses to support florist needs.

About BloomNet®

BloomNet® ( www.mybloomnet.net or 1-800-BloomNet) is an international wire service and a world class business solutions provider offering quality products and diverse services to a select network of professional retail Florists who utilize BloomNet’s resources to grow their businesses profitably. Professional Florists who are part of the BloomNet network can take advantage of several key benefits including higher profitability on wire orders, the highest published rebate in the industry with the easiest rebate qualifications, lower membership costs, state-of-the-art technology solutions, and a complete suite of value-added products and services. BloomNet has established and maintains the industry’s most stringent business standards for participating Florists. BloomNet, Inc. is a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc.

Copyright Business Wire 2010