"I am enthusiastic about returning to the role of CEO for the long term and excited to lead HanTing and its dedicated employees to even greater heights of achievement," Ji said. He stated that he believes that HanTing's core strategies, including the premium brand, the multi-product, and the balanced-portfolio strategies, gave HanTing an edge in terms of growth and profitability. Those core strategies will be maintained, with the following key focus areas in 2012 and beyond:
- We will continue to focus on customer experience. The position we hold today in our customers' heart is not an entitlement. We must provide consistent, high quality experience to our customers daily across our hundreds of hotels, to earn the trust of our customers.
- The company will continue the fast growth in both hotel count and revenue. We are confident with our 2012 plan of adding 240 to 250 new hotels. HanTing Express's network will continue to expand, to cover more than 120 cities by the end of 2012.
- The new brands are going to become our additional growth engines. In 2012 we will add 25 to 30 Seasons Hotels and 10 to 15 Hi Inns. Dedicated operational teams are set up to manage the two small brands, while the supporting platforms are shared with HanTing Express to achieve economy of scale.
- We will continue to invest into our people and organizational capabilities. Our lean, productive and passionate people are in the core of our business success. We will further improve our practice in training, coaching and career development. We aim to enhance the transparency and coherence in our evaluation and rewarding system, so as to align the organization to serve our customers with quality in a reliable manner.