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NEW YORK ( TheStreet) -- BCE (NYSE: BCE) hit a new 52-week high Friday as it is currently trading at $41.59, above its previous 52-week high of $41.19 with 295,568 shares traded as of 12:54 p.m. ET. Average volume has been 643,300 shares over the past 30 days. BCE has a market cap of $31.58 billion and is part of the technology sector and telecommunications industry. Shares are up 14.5% year to date as of the close of trading on Thursday. BCE Inc., a communications company, provides wireline voice and wireless communications services, Internet access, data services, and video services to residential, business, and wholesale customers in Canada. The company has a P/E ratio of 15.3, above the average telecommunications industry P/E ratio of 13.9 and below the S&P 500 P/E ratio of 17.7.