With the aid of groundbreaking medical treatments and technology, Americans are living longer, and many seniors are living independently well into their golden years but with a little less mobility. The need for varying amounts of help with daily tasks such as cooking, cleaning, taking medication and basic personal care is leading to exponential growth in the elder care industry. Businesses and franchises are popping up. The need for senior care services and products will become even more pressing in years to come. Not only are baby boomers' parents living longer; as they age into their own sunset years, they too will need these services. And this group has money to spend. Home care is in growing demand as more families seek "higher-quality, more-affordable care in the home when they need it as an alternative to moving to facilities that can be much more expensive," says BrightStar Care CEO and founder Shelly Sun. BrightStar provides companionship, personal care and nursing home care services to people of all ages. The 10-year-old company, which has more than 250 franchises, also provides supplemental staff to health care facilities and doctor's offices.
The trend toward a healthy lifestyle is producing ample opportunity for businesses from frozen yogurt franchises to create-your-own-salad eateries to fitness centers to benefits consultants. Consumers are looking more closely at where their food is sourced on their own, for instance, but with the escalating costs of insurance companies are simultaneously encouraging employees to become more healthy. So-called wellness plans are growing in the workplace as more companies expand what they offer to employees, from a gym discount to a more in-depth health incentive package, including stress management and work/life balance education, according to CBIZ Benefits & Insurance ( CBZ), an employee benefits consultant that helps small businesses implement wellness programs. "Wellness is a hot area of small-business growth opportunity and will be into the next decade," says Gina Payne, National Director of Wellness at CBIZ, citing economists' forecasts from a decade ago that wellness would be the next trillion-dollar business in U.S. GDP. "It is scheduled to hit this mark in 2012," Payne says. President Barack Obama's health care reforms have also "put wellness on the top of the conversation list," she adds. Additionally, baby boomers are fueling the business by being "keenly interested" in preserving or reclaiming their health, while the alarmingly unhealthy younger generation is cause for concern -- and change, she says. "There is room for any and all numbers of organizations who provide disease management, health coaching, physical training, nutrition programming, technology and social media platforms and a myriad of ancillary services (massage therapy, stress management, weight loss programs, etc.) to flourish in this wellness space," Payne says, "because the needs and opportunities are broad and diverse." Peter Taunton, CEO and founder of Snap Fitness, notes that the basic principles of the health and wellness space are the same today as they were 20 years ago -- eat right and move your feet. "At Snap Fitness, for example, we still offer a great workout experience, quality equipment and clean, comfortable clubs," he says. "But now we also offer members online meal-planning services, custom vitamins and supplements and an activity monitor program that tracks your movement in and out of the gym. That means we're able to continue working with our members to fit their needs, instead of worrying about how to get them to continue supporting our product."
Companies are looking to save money wherever possible, and cutting the costs of owning or leasing space to hold merchandise and products can add significantly to a company's bottom line. Providing warehousing services and space, particularly for small businesses, shows plenty of opportunity for industry expansion. Balsam Hill, for instance, might ship thousands of artificial trees, the bulk of its business, during the peak season -- and one a day in the offseason. The company contracts with a third party for its warehousing so "I'm not paying overhead to have warehouse space that I don't need in February," founder and CEO Thomas Harman says.
Logistics is the management of moving packages or shipments. It includes all aspects, including insurance claims, packaging, the best way to ship and pricing, according to Steve Leavitt, COO of Unishippers. Unishippers franchisees specifically target small to midsize businesses that do not have the resources to hire a logistics professional. The industry is growing as consumers continue to move to e-commerce for their shopping needs. Shipping companies will also benefit from planned cuts to the U.S. Postal Service that will leave a lot of smaller merchants looking for economical ways to send their products to customers. "Whether the economy is growing or not, products still are moved. This is especially true as the economy is starting to pick back up. Inventories start to grow, demand picks up, so the supply chain needs to take place," Leavitt says.
Businesses learned during the recession -- some quicker than others -- how to cut without hurting business output by "recognizing the true value of technology in their day-to-day
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