The Company believes that the earliest revenues to be generated by the MATS will come from contracts for ACI systems. ADA estimates that the new regulation will create a $500-600 million market for ACI systems, where the Company has historically maintained a 35% market share. The MATS will also require reduction of acid gases such as hydrochloric acid (“HCl”). ADA provides dry sorbent injection (“DSI”) systems to control this pollutant. DSI systems cost $2-3 million for each boiler and EPA estimates that approximately 200 systems will be required by the industry to meet the new regulations.For the past several months, ADA has responded to a number of Requests for Proposals (“RFPs”) from power companies for ACI and DSI systems in anticipation of the regulation. Announcements of awards from several of these RFPs are expected in the first quarter of 2012 now that the regulation has been finalized. Dr. Michael Durham, President and CEO, stated, “We are very optimistic about the opportunities for significant cash flows in 2012. The installation of 26 new RC facilities has exceeded our initial expectations, and created a solid foundation for a stronger financial future for the company over the next ten years. In addition, we expect that the MATS regulation is going to create new markets for our other emissions control products that can help our customers comply with these regulations. With a 50% increase in staff over the past year and over $30 million in cash, we feel that we are in a very strong position to successfully compete in this dynamic market. Above all, we are proud to develop and supply technology which will reduce the emission of harmful pollutants, potentially making a long- term impact on the health of all Americans.” Pritchard Capital Energize 2012 Conference Dr. Durham and Mark McKinnies, Senior Vice President and CFO, will be presenting at the Pritchard Capital Energize 2012 Conference on Wednesday, January 4, 2012. The conference will be held at The Westin Market Street Hotel in San Francisco, CA, with ADA’s presentation taking place at 4:35 pm Pacific Time. The presentation web cast and a copy of the slides will be available via the Investor Information section of ADA’s website www.adaes.com. The presentation slides will also be filed as a Current Report on Form 8-K with the U.S. Securities and Exchange Commission on or before January 4, 2012. About ADA-ES ADA-ES is a leader in clean coal technology and the associated specialty chemicals, serving the coal-fueled power plant industry. Our proprietary environmental technologies and specialty chemicals enable power plants to enhance existing air pollution control equipment, minimize mercury, CO 2 and other emissions, maximize capacity, and improve operating efficiencies, to meet the challenges of existing and pending emission control regulations. With respect to mercury emissions:
- We supply activated carbon (“AC”) injection systems, mercury measurement instrumentation, and related services.
- Under an exclusive development and licensing agreement with Arch Coal, we are developing and commercializing an enhanced Powder River Basin (“PRB”) coal with reduced emissions of mercury and other metals.
- Through our consolidated subsidiary, Clean Coal Solutions, LLC (“CCS”), we provide our patented refined coal technology, CyClean, to enhance combustion of and reduce emissions from burning PRB coals in cyclone boilers and expect to provide our patent pending refined coal technology M-45 which both reduce emissions of NOx and mercury in coal fired boilers.