CHESTERFIELD, Mo., Dec. 21, 2011 /PRNewswire/ -- Reliv International, Inc. (NASDAQ:RELV), this month launched 24K VIP, a discount and referral program designed to speed up and increase sales of healthy energy shot 24K. "We wanted to make it easier for Reliv Distributors to add new customers. The popularity of energy drinks and the high marketability of 24K made it an ideal product for a program like VIP," said Ryan Montgomery, executive vice president of worldwide sales. Distributors invite customers to join the program and receive an immediate 10% discount on 24K. VIPs can then double that discount to 20% when they refer three new VIP customers into the program. Reliv has developed online tools to speed up the 24K ordering process. These include email and social media tools as well as personalized VIP Codes and a dedicated site for VIP orders. "We see the 24K VIP Program as a new, more familiar entry point for anyone who happens to hear about Reliv or 24K," Montgomery said. "And once people get to know us, our high retention rates point to our ability to build lasting relationships." About 24KReliv developed 24K because it saw a lack of healthy options in the energy shot category. The product, named because of its 24 active ingredients, contains no caffeine, no sugar and only five calories per serving. 24K is designed to boost energy, improve mental focus and reduce stress. It is available in a multi-serving 28-ounce bottle and in two-ounce "double-shots." About Reliv International, Inc.Reliv International, Inc., based in Chesterfield, Mo., produces nutritional supplements that promote optimal nutrition along with premium skincare products. Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women's health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv at www.reliv.com, or on Facebook, Twitter or YouTube. Statements made in this release that are not historical facts are "forward-looking" statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties and are subject to change at any time. These forward-looking statements may include, but are not limited to, statements containing words such as "may," "should," "could," "would," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or similar expressions. SOURCE Reliv International, Inc.