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NEW YORK ( TheStreet) -- Boston Beer Company (NYSE: SAM) hit a new 52-week high Tuesday as it is currently trading at $106.30, above its previous 52-week high of $105.08 with 4,220 shares traded as of 9:38 a.m. ET. Average volume has been 107,300 shares over the past 30 days. Boston Beer has a market cap of $1.33 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 9.6% year to date as of the close of trading on Monday. The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States, Canada, Europe, Israel, the Caribbean, the Pacific Rim, and Mexico. The company has a P/E ratio of 23.7, equal to the average food & beverage industry P/E ratio and above the S&P 500 P/E ratio of 17.7.