As the power outage dragged on, people became increasingly critical of Edison, complaining that utility officials didn't let them know when power might be restored and why it was taking so long."You really need direct contact with those neighbors," county Supervisor Michael Antonovich, who represents the area, told utility officials. He said their efforts to get the word out through television were "stupid" because most people couldn't watch TV with the power out. McGrady said Edison has since launched a Facebook page to keep people informed and is working on improving its own internal communications. The utility was already using Twitter. Meanwhile, the U.S. Small Business Administration said it is making loans available to residents and business owners who had storm damage. The cost of repairs in the city of Pasadena alone has been estimated at $20 million.