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NEW YORK ( TheStreet) -- E*Trade Financial (Nasdaq: ETFC) hit a new 52-week low Friday as it is currently trading at $7.69, below its previous 52-week low of $7.74 with 3.5 million shares traded as of 12 p.m. ET. Average volume has been 7.5 million shares over the past 30 days. E*Trade Financial has a market cap of $2.32 billion and is part of the financial sector and financial services industry. Shares are down 50.6% year to date as of the close of trading on Thursday. E*TRADE Financial Corporation, together with its subsidiaries, provides online brokerage and related products and services primarily to individual retail investors in the United States. It offers trading products and services, including automated order placement and execution of the U.S. The company has a P/E ratio of 18.1, equal to the average financial services industry P/E ratio and above the S&P 500 P/E ratio of 17.7.