Baby Girls Collection - Cherokee For Nishimatsuya (Photo: Business Wire)

Cherokee Inc. (NASDAQ:CHKE), a leading licensor and global brand management company, is pleased to announce today the launch of the Cherokee brand in Nishimatsuya Chain Co., Ltd stores as part of the Company’s rapid global growth initiative. Founded in 1956, Nishimatsuya is the premier specialty chain selling baby and children’s products in over 790 locations throughout Japan.
Store Front Poster - Cherokee for Nishimatsuya (Photo: Business Wire)

Store Front Poster - Cherokee for Nishimatsuya (Photo: Business Wire)

Beginning next Wednesday, December 21 st, Cherokee-branded product will be available in 791 Nishimatsuya stores throughout the country. In addition, customers can purchase Nishimatsuya’s Cherokee products online. The Company will debut its spring 2012 collection of apparel, footwear, and accessories for baby and children.

The unveiling of Cherokee’s spring collection will be accompanied by a fully-integrated marketing campaign to launch this new partnership. Cherokee’s marketing campaign will range from in-store branded signage and promotional flyers to a full magazine spread and two television commercials broadcasted in Japan starting December 30, 2011. Both Cherokee and Nishimatsuya are looking forward to a very successful partnership.

Cherokee Group CEO Henry Stupp commented, “We are excited about the exclusive launch of Cherokee at Nishimatsuya, the premier specialty children's retailer throughout Japan. We are honored to partner with them and continue to expand our global reach. We are confident that our Company’s commitment to quality and affordability, along with our compelling product assortment for children, will be embraced by the Japanese consumer."

Managing Director Hisato Hasegawa of Nishimatsuya Chain Co., Ltd confirmed Mr. Stupp’s sentiments. “The Cherokee brand is a leading classic American family brand that enjoys global success, and we are looking forward to introducing the Cherokee brand to the Japanese market. We feel strongly that Cherokee will benefit Nishimatsuya in our strategy to offer our customers international brands that provide reliable, high-quality products at affordable prices.”

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 30 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia) and the TJX Companies (U.S., Canada and Europe).

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words “anticipates,” “believes,” “expects,” “may,” “should” and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development and the anticipated credit facility) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company’s brands, the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee, Sideout and Carole Little branded products, the Company’s dependence on a select group of licensees for most of the Company’s revenues and the Company’s dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company’s Annual Report on Form 10-K for Fiscal Year 2011, and in its periodic reports on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50106100&lang=en

Copyright Business Wire 2010

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