MOUNTAIN VIEW, Calif., Dec. 15, 2011 /PRNewswire/ -- CEVA, Inc. (NASDAQ: CEVA); (LSE: CVA), the leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores today announced a new software-based product offering for multi-standard DTV demodulation based on its CEVA-XC DSP core. The company has partnered with Idea! Electronic Systems to develop a complete, ISDB-T solution based on a multi-standard reference architecture, including ISDB-T software library functions, ISDB-T PHY software IP, a universal front-end engine and FEC accelerators. CEVA and Idea! will demonstrate the solution demodulating an ISDB-T live signal at CES 2012 in Las Vegas, from January 10-13th, 2012. "Our partnership with Idea! delivers a software-based ISDB-T solution for customers that enables significant cost efficiencies and shortens design cycles for DTV demodulation," said Eran Briman, vice president of marketing at CEVA. "Their market-proven expertise in ISDB-T demodulation was at the forefront of our decision to partner with them. Our multi-standard DTV reference architecture also supports additional demodulation standards such as DVB-T2, DVB-T and DTMB via software upgrades, enabling a single, reusable architecture for universal DTV designs." CEVA's partnership with Idea! centers around the ISDB-T demodulation standard which is widely adopted in South America and Japan. The demonstration of this solution at CEVA's meeting suite during CES 2012 will be a world first for real-time, software-based DTV demodulation running on a single, programmable DSP engine. CEVA's new ISDB-T library functions are specifically optimized to run on the CEVA-XC, the industry's most widely adopted DSP core for software-defined communications processing. These libraries further enhance CEVA's software-defined radio (SDR) strategy based around the CEVA-XC, which aims to reduce development costs and time-to-market for communication processor designs. "We are pleased to partner with CEVA to deliver a compelling, highly integrated ISDB-T demodulation solution for the DTV market," said Valdiney Pimenta, CEO of Idea!. "Our best-in-class ISDB-T IP is an excellent fit for their multi-standard DTV reference architecture, leveraging the performance of the CEVA-XC DSP to deliver outstanding performance. We look forward to continued cooperation with CEVA as we address future requirements in the burgeoning DTV demodulation market." CEVA's software-based DTV demodulation strategy eliminates the requirement to have dedicated silicon for each region-specific demodulation standard in a multi-standard DTV solution today. Leveraging the fully programmable CEVA-XC DSP, every existing and future DTV demodulation standard can be supported in software rather than hardware, significantly reducing the die size, design complexity and cost of multi-standard DTV demodulation solutions. In addition, the CEVA-XC processor can support any other air interface to further differentiate the product, including LTE, HSPA+ and WiFi.