11. McDonald's ( MCD) Company Profile: McDonald's generates revenue through company-owned restaurants, franchise royalties and licensing. It has 33,100 restaurants in 117 countries. 2011 Return: 28%. Market Cap: $100 billion. Potential Upside: 5% to $103. 10. Beam ( BEAM) Company Profile: Beam is the fourth-largest premium spirits company in the world. Its most notable alcohol brands are Jim Beam, Maker's Mark and Canadian Club. McDonald's is getting its biggest boost from abroad, as the company last week reported that its Asia/Pacific, Middle East and Africa division posted the strongest same-store sales growth in November of all its business units, with sales up 8.1% from the year before. 2011 Return: 13%. Market Cap: $8 billion. Potential Upside: 7.4% to $56. 9. General Mills ( GIS) Company Profile: General Mills makes breakfast cereals, refrigerated baking dough and other snack foods, including ice cream and yogurt. Its brands include Cheerios, Betty Crocker, Pillsbury and Yoplait. International sales account for about 20% of revenue. 2011 Return: 13.6%. Market Cap: $26 billion. Potential Upside: 9% to $44. 8. Nike ( NKE) Company Profile: Nike is the world leader in sports footwear and apparel. UBS Investment Research (UBS) reiterated its Nike "buy" rating this week with a $106 price target, citing strong holiday sales and growing sales potential from China. 2011 Return: 14%. Market Cap: $36 billion. Potential Upside: 10.6% to $108 (in six months). 7. TJX Cos. ( TJX) Company Profile: TJX is the nation's largest off-price retailer of apparel and home fashions under the store names T.J. Maxx, Marshalls, Winners, HomeGoods and HomeSense stores. 2011 Return: 42%. Market Cap: $24 billion. Potential Upside: 10.7% to $70 6. Coca-Cola ( KO) Company Profile: Coca-Cola is the world's largest maker of nonalcoholic beverage concentrates and syrups. Its brands include Coca-Cola, Sprite, Dasani, Powerade and Minute Maid. 2011 Return: 2.7%. Market Cap: $152 billion. Potential Upside: 11% to $75.