Western Union Company ( WU) pushed the Diversified Services industry higher today making it today's featured diversified services winner. The industry as a whole closed the day up 2.3%. By the end of trading, Western Union Company rose 48 cents (2.7%) to $18.18 on average volume. Throughout the day, 6.3 million shares of Western Union Company exchanged hands as compared to its average daily volume of 6.3 million shares. The stock ranged in a price between $17.72-$18.18 after having opened the day at $17.78 as compared to the previous trading day's close of $17.70. Other companies within the Diversified Services industry that increased today were: ExamWorks Group ( EXAM), up 17%, Pointer Telocation ( PNTR), up 14.8%, Hudson Highland Group ( HHGP), up 13.8%, and SuperMedia ( SPMD), up 12.9%.

The Western Union Company provides money transfer and payment services worldwide. The company's Consumer-to-Consumer segment offers consumer-to-consumer money transfer services through a network of third-party agents using multi-currency and real-time money transfer processing systems. Western Union Company has a market cap of $11.05 billion and is part of the services sector. The company has a P/E ratio of 12, below the average diversified services industry P/E ratio of 12.1 and below the S&P 500 P/E ratio of 17.7. Shares are down 4.7% year to date as of the close of trading on Thursday. Currently there are 17 analysts that rate Western Union Company a buy, no analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates The Western Union as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, expanding profit margins, notable return on equity and increase in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front, CIBT Education Group ( MBA), down 19.2%, StarTek ( SRT), down 11.6%, American Learning ( ALRN), down 10.8%, and Spark Networks ( LOV), down 8.3%, were all losers within the diversified services industry with Opentable ( OPEN) being today's diversified services industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers ( SCC).