DALLAS, Dec. 9, 2011 /PRNewswire/ -- Before football fans take their seats for the highly anticipated battle between the New York Giants and Dallas Cowboys in Arlington, Texas on Sunday, Dec. 11, Crown Royal will provide them with the opportunity to give back to Texas volunteer firefighters who have worked hard to keep Texans safe during the worst wildfire season in the state's history. As part of the Crown Royal Heroes Project – an on-going initiative by the whisky brand to honor and give back to everyday heroes—country music star Rodney Atkins will provide a free performance for fans at the stadium before the game to celebrate the courage and perseverance of the local volunteer firefighters. (Logo: http://photos.prnewswire.com/prnh/20111209/NY20215LOGO ) "Being a part of this on-going effort by Crown Royal to honor some of the most admirable people in our country is something really special," said Atkins. "We're looking forward to putting on a great show for Dallas fans and especially the Texas volunteer firefighters who were pushed to the limits this year." Award-winning artist Atkins will take to the stage in the East Plaza of Cowboys Stadium one hour prior to kick-off with a special performance dedicated to members of the Texas Wildfire Relief Fund. Adult fans 21 and above attending the game will be able to show their support for the Texas-based charity by packing commemorative versions of the Crown Royal purple bags with items to be sent overseas. "The Crown Royal Heroes Project continues to shine a spotlight on some of the most deserving individuals and organizations in our country," said Yvonne Briese, VP Marketing, DIAGEO North American Whisky. "We look forward to providing Dallas fans with the opportunity to demonstrate their passion for heroes both on and off the field, as well as attend a special performance by one of country music's hottest stars." Crown Royal will donate $10 to the Texas Wildfire Relief Fund for every bag packed by fans before the start of the game. The Texas Wildfire Relief Fund is a non-profit organization dedicated to generating awareness for volunteer firefighters in Texas. Members of the organization will be invited to attend the game and receive VIP access during the at Atkins concert. Former football standout Warrick Dunn, Founder of the Warrick Dunn Family Foundation , will also make an appearance at the Crown Royal Heroes Project bag stuffing event to show his support. Dunn and Atkins will be working with the Crown Royal Heroes Project throughout the course of the next year, helping to raise money and awareness for America's heroes. Fans unable to attend this or any future Crown Royal Heroes Project events are encouraged to visit Facebook.com/CrownRoyal to help support Crown Royal's efforts to show appreciation to servicemen and women. The "Message the Troops" tab allows adult consumers to write personal messages to troops that will be embroidered on an iconic Crown Royal purple bag or printed on a postcard to accompany the care packages.