International Paper ( IP) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 2.1%. By the end of trading, International Paper fell 96 cents (-3.4%) to $27.71 on average volume. Throughout the day, 4.5 million shares of International Paper exchanged hands as compared to its average daily volume of 5.6 million shares. The stock ranged in price between $27.63-$28.44 after having opened the day at $28.39 as compared to the previous trading day's close of $28.67. Other company's within the Consumer Goods sector that declined today were: Blyth ( BTH), down 14.6%, Orbital ( OBT), down 12.2%, Cereplast ( CERP), down 10.3%, and Verso Paper ( VRS), down 9.7%.

International Paper Company operates as a paper and packaging company with operations in North America, Europe, Latin America, Russia, Asia, and north Africa. International Paper has a market cap of $12.51 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 9.3, above the average consumer non-durables industry P/E ratio of 8.9 and below the S&P 500 P/E ratio of 17.7. Shares are up 5.2% year to date as of the close of trading on Wednesday. Currently there are 10 analysts that rate International Paper a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates International as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, compelling growth in net income, notable return on equity, good cash flow from operations and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company shows low profit margins.

On the positive front, Ever-Glory International Group ( EVK), up 29.3%, G-III Apparel Group ( GIII), up 18%, CTI Industries Corporation ( CTIB), up 10.1%, and China Nutrifruit Group ( CNGL), up 5.6%, were all gainers within the consumer goods sector with Central European Distribution ( CEDC) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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