Ancestry.com ( ACOM) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day down 0.1%. By the end of trading, Ancestry.com rose 27 cents (1.2%) to $23.44 on light volume. Throughout the day, 623,053 shares of Ancestry.com exchanged hands as compared to its average daily volume of 1.1 million shares. The stock ranged in a price between $22.56-$23.66 after having opened the day at $22.97 as compared to the previous trading day's close of $23.17. Other companies within the Internet industry that increased today were: Banks.com ( BNX), up 36.4%, Groupon ( GRPN), up 9.9%, Bankrate ( RATE), up 8.6%, and Vetro ( VTRO), up 7.1%.

Ancestry.Com Inc. operates as an online resource for family history for subscribers worldwide. Ancestry.com has a market cap of $1.04 billion and is part of the technology sector. The company has a P/E ratio of 20.4, above the average internet industry P/E ratio of 20.2 and above the S&P 500 P/E ratio of 17.7. Shares are down 18.2% year to date as of the close of trading on Tuesday. Currently there are eight analysts that rate Ancestry.com a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Ancestry.com as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the company's return on equity has been disappointing.

On the negative front, Friendfinder Networks ( FFN), down 14.3%, LiveDeal ( LIVE), down 13.6%, Market Leader ( LEDR), down 7.4%, and Jacada ( JCDA), down 7%, were all losers within the internet industry with Yahoo ( YHOO) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).
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