Coldwater Creek ( CWTR) once again makes the list of retail losers, with shares sinking 70% for the year-to-date. The company reported its sixth consecutive quarterly loss in October, with its loss more than doubling from last year. But revenue came in slightly ahead of Wall Street's estimates and management lifted its fourth-quarter outlook. Coldwater Creek now expects a fourth-quarter loss in the range of 13 cents to 21 cents per share, narrower than its prior outlook of a loss between 17 cents and 36 cents. Analysts are calling for a loss of 23 cents. The women's apparel retailer has been grappling with inventory issues and merchandise misses, resulting in weaker traffic by its core shopper. CEO Dennis Pence said he is confident in the company's holiday offerings, which mark the first line that was fully developed under Coldwater's new merchandising team.