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NEW YORK ( TheStreet) -- The ex-dividend date for Virgin Media Inc (Nasdaq: VMED) is tomorrow, December 8, 2011. Owners of shares as of market close today will be eligible for a dividend of 4 cents per share. At a price of $22.31 as of 9:30 a.m. ET, the dividend yield is 0.7%. The average volume for Virgin Media has been five million shares per day over the past 30 days. Virgin Media has a market cap of $6.69 billion and is part of the services sector and media industry. Shares are down 17.7% year to date as of the close of trading on Tuesday. Virgin Media Inc., through its subsidiaries, provides entertainment and communications services in the United Kingdom.